The end of the program was just one of the announcements Blue Apron made during its earnings report last week, including plans to restructure the business and cut about 100 jobs, or 4 percent of its workforce.
The Blue Apron meal kits for sale in Costco cost less than the meals sent to consumer’s doorsteps by the company. And the hope, of course, was that once their palates were wetted, Costco shoppers would be inspired to not only buy their meal kits from Costco, but also subscribe to Blue Apron to enjoy more of their offerings. In May, the meal kit delivery service launched the service - offering its beef stir-fry and chicken tacos - at 17 West Coast Costco locations. The goal was to give customers a taste of what Blue Apron has to offer. Blue Apron has indefinitely stopped its pilot program with Costco, just a few months after it launched.
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